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Shoppermotion
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Every trip through the store, not just the receipt.

Shoppermotion follows each shopper from the entrance to the till, anonymously, and matches the path with the ticket. Measure your store the way e-commerce measures a website.

Request a demoSee how it works
Store flow · live

Trusted by retailers and brands in more than 30 countries

  • Carrefour
  • Ahold Delhaize
  • Food Lion
  • Hannaford
  • SPAR
  • Coca-Cola
  • Unilever
  • Magnit
  • HiperDino
  • Minipreço
  • Superprix
  • F-Mart

The blind spot

Your website knows every click. Your store only knows the receipt.

Most shopping decisions are made in the aisle, and until now they left no trace. Shoppermotion measures every step between walking in and paying, so the physical store stops being a black box.

Your online store

Every step measured
  • Impressions
  • Views
  • Product page visits
  • Add to cart
  • Purchase

Your physical store

  • Passed the shelf12,480unknown
  • Looked at the bay7,310unknown
  • Stopped to engage3,905unknown
  • Picked the product1,640unknown
  • Paid at the till1,588unknown

Illustrative figures for one coffee bay over a week.

How it works

From a trip to a decision, in three steps.

  1. 01

    Capture every path

    Discreet Bluetooth tags on trolleys and baskets are located by ceiling antennas with sub-metre precision. Every trip is recorded from the entrance to the till: passively, anonymously, with no app and no cameras.

    • Full-path coverage, not door counts
    • Deployed in hours, no works in store
    • GDPR compliant by design
    Trip #48 213
    23 min · 5 zones · 4 stops
    Anonymous · no app · no camera
  2. 02

    Match it with the receipt

    At the checkout, each path is paired with its ticket. Now every stop on the shelf has an outcome: engaged and bought, engaged and walked away, or passed by without a look.

    • Conversion per aisle, bay and SKU
    • Missed sales where shoppers hesitated
    • Basket and mission for every trip
    Ticket 0417Matched
    • 1Bananas1.29
    • 2Spaghetti0.89
    • 3Ground coffee4.49
    • Tea · engaged, not bought
  3. 03

    Activate what you learn

    Insights reach category, media and operations teams in Shoppermotion AI, your BI tools or your Retail Media Network, closing the loop between in-store exposure and purchase.

    • Closed-loop offline attribution
    • Audiences built on real behaviour
    • REST API, Power BI and Tableau
    Anonymous shopper
    Weekly stock-up mission
    ADSaw coffee end cap → bought. Attributed to campaign.
    Cross-sell audience: tea & biscuits

Category intelligence

Conversion happens at the shelf.

Store-level conversion hides where sales are won and lost. We measure it bay by bay: who passed, who slowed down to look, who stopped to engage and who put the product in the basket.

  • Physical funnel for every category, bay and SKU
  • Spot shelves that attract but don't convert
  • Benchmark planograms and layouts across stores
Explore Shopper Insights
  • TrafficPassed the bay
    0%0
  • Visual contactSlowed below 45 cm/s
    0%0
  • EngagedStopped below 25 cm/s
    0%0
  • BuyersProduct on the ticket
    0%0
Impressions
0Shoppers inside the screen's field of view.Online equivalent: Ad served
Views
0Shoppers who stopped in front of it for seconds.Online equivalent: Viewable impression
Clicks
0Viewers who then walked into the promoted category.Online equivalent: Click-through

Retail media

Sell in-store media like digital. Prove it like digital.

Screens, end caps, pallets and flyers finally get the metrics advertisers expect online (verified impressions, views and clicks) plus closed-loop attribution to what ended up on the ticket.

Offline Campaigns→Measure every screen and touchpointSmart Audiences→Segments from real in-store behaviourProduct Analytics→From shelf contact to purchaseOffline Attribution→The sales lift behind each placement

The platform

Shoppermotion AI. One view of the store for every team.

Category, media and operations teams answer their own questions from the same trips and the same tickets, with a brief written for them every week.

Briefing
CM
Trips
48.2k▲ 3.1%
Conversion
23.4%▼ 0.8 pt
Avg. trip
18:40▲ 0:52
Basket
€31.40▲ 2.2%
✦ AI weekly brief

Traffic grew for the third week in a row, driven by weekday evenings. The gain is not reaching the till in the centre aisles: coffee and snacks convert below the store median while dwell rises: a sign of choice overload rather than low interest. Promo inventory near the entrance outperforms, and remains priced like the rest of the store.

Needs attentionCoffee · Bay 4
Engagement is up, conversion is not

38% of passers-by stop at the bay but conversion fell to 17% (−4 pts). Hesitation clusters on the top shelf.

OpportunityEnd cap E3
Your best promo inventory is under-sold

18.4k verified impressions a week with a 43% opportunity-to-see. Pitch it at €2,450 / week.

SignalCheckout
Saturday peaks now cost 12% of the trip

Median wait 4:50 between 11:00 and 13:00. One extra lane recovers ~31 shopper-hours per weekend.

A weekly brief that writes itself

Every Monday, Shoppermotion AI reads the week's trips and receipts and tells each team what changed, why, and where to act first.

Explore Shopper Insights

Ask Shoppermotion AI

Ask your store anything.

No more waiting for the analyst's report. Ask in plain language and get answers grounded in every tracked trip and matched receipt, with the numbers, the chart and the next move.

  • Answers cite your own trips, bays and receipts
  • AI action plans for planogram, assortment and promo
  • Weekly briefs for category, media and operations
Ask Shoppermotion AI
Answers grounded in this store's tracked trips and receipts

Why Shoppermotion

Built for the realities of a store.

Retail has no time for fragile pilots. Our technology has been refined in stores across more than 30 countries to be precise, private and painless to run.

Discover why

Anonymous by design

We track trolleys and baskets, not people. No cameras, no apps, no personal data. GDPR compliant and encrypted end to end.

Accurate at the shelf

Sub-metre Angle of Arrival positioning and proprietary models that learn from millions of trips reproduce real behaviour, bay by bay.

Live in hours

Our operations team installs a store with minor works and no interference with existing electrical or network equipment.

Open by default

Use Shoppermotion AI, receive periodic reports, or pull everything through our REST API into Power BI, Tableau or your CRM.

customers
100+customers
countries
30+countries
of trips analysed
Millionsof trips analysed
positioning accuracy
< 1 mpositioning accuracy

Beyond retail · RTLS

The same engine, for anything that moves.

Our Angle of Arrival positioning locates tools, vehicles, stock and people in factories, warehouses and venues, in real time, with sub-metre accuracy, via REST API or MQTT.

Explore RTLSTry the AoA API
AOA 1AOA 2AOA 3BLE TAG

Research & stories

What the aisles are telling us.

All articles

Shopper Insights

The importance of audience segmentation in Retail Media Networks

Engagement

Offline campaign analytics for better targeting and engagement

Shopper Insights

Understanding changing consumer behaviour with in-store analytics

FAQ

Questions, answered.

Can't find what you need? Visit the Help Center.

What does Shoppermotion do?

Shoppermotion is an in-store analytics platform. It records the full path of every shopper through a physical store, from the entrance to the till, and matches each path with its receipt. Retailers, brands and Retail Media Networks use it to measure conversion at the shelf, verify in-store media exposure and attribute sales to offline campaigns.

How are shopper paths captured?

Small Bluetooth tags on trolleys and baskets are located by antennas on the ceiling using Angle of Arrival (AoA) positioning, with sub-metre precision. There are no cameras, no apps to install and no personal data involved.

Is it privacy-friendly and GDPR compliant?

Yes. Shoppermotion tracks shopping tools, not people, so every trip is anonymous by design. Data is encrypted and processed in line with GDPR.

What is offline attribution for Retail Media?

Offline attribution connects exposure to in-store media (screens, end caps, flyers, pallets) with what shoppers actually buy. Because every path is matched with its ticket, Shoppermotion reports verified impressions, views and visits to the promoted category, and the sales lift they generate.

How long does deployment take?

A store is usually live within hours, with only minor works. The hardware does not interfere with existing electrical or network installations.

How do teams access the data?

In three ways. Shoppermotion AI is our analytics platform for category, media and operations teams, with an AI assistant that answers questions in plain language. Periodic reports reach each stakeholder. And a REST API connects out of the box with BI tools such as Microsoft Power BI and Tableau.

Can the positioning technology be used outside retail?

Yes. The same Angle of Arrival RTLS locates any asset or wearable in real time for manufacturing, logistics, warehouses and events, with data available via REST API or MQTT.

See your store the way your shoppers do.

Book a walkthrough with our retail analysts and see real trips, real tickets and real conversion.

Request a demoRead case studies